Adding collaborators to your Instagram posts, even after they're live, opens up exciting opportunities for increased reach and engagement. This guide provides concise steps to master this crucial skill. Whether you're a seasoned Instagrammer or just starting, these instructions will help you seamlessly add collaborators to your video posts.
Understanding Instagram Collaborations
Before diving into the steps, let's clarify what an Instagram collaboration entails. Collaborations allow you to tag another Instagram account on your post, giving them credit and potentially boosting your mutual visibility. It's a fantastic way to network, cross-promote content, and grow your following organically. This feature is particularly beneficial for video content, which often benefits from shared exposure.
Benefits of Adding Collaborators After Posting
You might think collaborations are only possible before posting. While pre-collaboration is common, the ability to add collaborators after posting offers several advantages:
- Flexibility: You might discover a perfect collaborator after your video is already live. This post-publication option gives you flexibility to expand your reach even later.
- Strategic Partnerships: You can strategically add collaborators based on post performance. If a video performs well, you can then strategically choose collaborators who align with the content's success.
- Spontaneous Collaboration: Opportunities for collaboration can arise unexpectedly. This feature allows you to capitalize on these spontaneous partnerships.
Step-by-Step Guide: Adding a Collaborator After Posting a Video
Here's how to add a collaborator to your Instagram video post after it's been published:
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Locate Your Video Post: Open the Instagram app and navigate to your profile. Find the video post to which you want to add a collaborator.
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Access Post Settings: Tap the three vertical dots located in the top right corner of your video post. This will open the post's settings menu.
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Select "Edit": From the options presented, choose "Edit."
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Navigate to Tagging Options: On the editing screen, locate the section for tagging people or accounts (this will often be indicated by an "@" symbol).
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Add Your Collaborator: In the provided field, type the Instagram username of the collaborator you wish to add. Select the correct account from the suggested list. Ensure you tag the account in the appropriate section for adding collaborators, not just a general tag in the caption.
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Save Your Changes: Once the collaborator is tagged, save the changes you have made.
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Review Your Post: After saving, check that the collaborator's username is visible in the collaboration tag section of your post.
Tips for Successful Collaborations
- Choose Relevant Collaborators: Select collaborators whose audience aligns with your target audience and whose content complements your video's theme.
- Communicate: Reach out to your collaborator before and after adding them to the post, informing them of the collaboration. This courteous practice strengthens relationships.
- Utilize Relevant Hashtags: Use relevant hashtags to expand your reach, and consider using collaborative hashtags to boost visibility.
- Engage with Comments: Respond to comments on your collaborative post to foster further engagement.
By following these steps, you can effectively add collaborators to your Instagram video posts after publication, unlocking new possibilities for engagement and growth. Remember, strategic collaborations are key to successful content marketing on Instagram.
